Case History: Fulfillment


Direct response program proves effective and memorable.

Our Involvement: Transaction processing, Fulfillment

Differentiation in the marketplace started with Serta’s memorable advertising Our service provide all of the direct response tactics needed to support this fully I integrated program.

  • Fulfillment & Website integration implemented in less than 11 days
  • This direct response program exceeded Serta’s expectations by creating a cost center. The fulfillment program pays for itself by selling branded promotional products.
  • The programs commercials featuring the Serta Counting Sheep ending with “Buy Sheep Stuff” and the web site address
  • We offered a Single Source for processing web site orders, database management, pick and pack, daily shipments, supply management—corrugated cartons & packing slips
  • Comprehensive Management Reporting: Statistics
  • Fully insured
  • Cost effective rates for UPS, FedEx SmartPost and Priority Mail
  • Our experience ensures reliability & accountability