HAAGEN DAZS Relationship Program / Rewards
We’ve served up this campaign that reaches over 350,000 Premium Ice Cream enthusiasts. This e-newsletter focuses on new products and provides the latest scoop.
Integrated Email Marketing Program
- Implemented program over 14 months to drive consumers to an opt-in site: Build brand awareness, Build interest, Build relationships using rewards such as Free Ice Cream Days, Flavor Challenges and featured sponsorships (Cuisinart & Kate Spade).
- Complete opt-in compliance. Email with variable messaging, dynamic content and special offers.
- Comprehensive Data Management & Maintenance
- Reporting: Statistics & Tracking for email clicks and response.
- Effective communication: open rate percentages as high as 55%
- HTML design & tech support
- Social Networking links grow opt-in participation