Case History: Brand Program

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HAAGEN DAZS Relationship Program / Rewards

We’ve served up this campaign that reaches over 350,000 Premium Ice Cream enthusiasts. This e-newsletter focuses on new products and provides the latest scoop.

Our Involvement
Integrated Email Marketing Program

  • Implemented program over 14 months to drive consumers to an opt-in site: Build brand awareness, Build interest, Build relationships using rewards such as Free Ice Cream Days, Flavor Challenges and featured sponsorships (Cuisinart & Kate Spade).
  • Complete opt-in compliance. Email with variable messaging, dynamic content and special offers.
  • Comprehensive Data Management & Maintenance
  • Reporting: Statistics & Tracking for email clicks and response.
  • Effective communication: open rate percentages as high as 55%
  • HTML design & tech support
  • Social Networking links grow opt-in participation